When Mishlama for Jaffa (the municipal body responsible for Jaffa within the Tel Aviv Municipality) approached us to create a short animated film explaining the maintenance work on Yefet Street to local residents, we didn’t anticipate that the project would evolve into a full brand refresh and the development of a new visual identity.

As construction began and fencing was placed around the work area, we suggested using large-scale frames from the animation on the barriers to provide residents with additional information in an engaging way.

In the final stage, the decision was made to redesign Mishlama’s logo and branding, resulting in a new visual language that is now used across publications, social media, presentations, and other materials for organizations and institutions across the city.