eToro is a renowned financial technology company that provides an innovative and user-friendly platform for online trading and investment in various financial markets. The company's primary goal is to democratize access to global markets and empower individuals to participate in trading and investing. Through their intuitive platform, eToro enables users to trade a wide range of assets, including stocks, cryptocurrencies, commodities, and more.
In addition to their trading services, eToro offers an educational resource called the eToro Academy. The academy is designed to equip aspiring traders and investors with the knowledge and skills necessary to navigate the financial markets effectively regardless of how much knowledge they possess. Whether you're a beginner or an experienced trader, the academy's comprehensive courses cover everything from fundamental analysis to advanced strategies. Learn from experts and unlock your trading potential with eToro through their academy.
When eToro, a global finance company, recognized a need for more inclusive marketing, they went straight to the source of communication: langauge. They hired us at Silueta to produce a video series in six languages to help millions of people around the world. Working on the eToro Academy video production project was an exciting opportunity for Silueta and the entire team involved. eToro recognized the importance of providing educational resources to its users, and they decided to leverage the power of video content in multiple languages to enhance their customer success.
To achieve their goal, eToro hired our team at Silueta to produce a series of videos that would later be complemented with animation. This approach allowed for a dynamic and visually engaging learning experience for the viewers. The video series covered six languages: French, English, Italian, Spanish, German, and Arabic. By including such a diverse range of languages, eToro aimed to create a more universal approach to cater to their global user base. They made the conscientious effort to not use subtitles or dubbing so the people who speak these languages would feel more comfortable being a member of the eToro Academy.
To ensure authenticity and fluency, eToro brought in six talented company representatives, each proficient in their respective native languages. This choice was crucial in delivering the content effectively and connecting with viewers on a deeper level. The presenters were given a script to recite, carefully crafted to convey the key concepts and knowledge that eToro wanted to share with its users. By using native speakers, the videos could effectively communicate the information, capturing the nuances and cultural aspects of each language.
Being on set during the video production is always an exhilarating experience for Silueta and the entire team involved. The atmosphere was buzzing with creativity and collaboration. The employees brought their unique talents and accents, adding authenticity and charisma to their performances. The production team meticulously coordinated the shoot, ensuring that the lighting, sound, and camera angles were all perfectly aligned to capture the actors' expressions and emotions.
Our team worked closely with eToro to ensure that the videos accurately reflected the platform's brand identity and educational objectives. They meticulously reviewed each scene, making sure that the message was clear and effectively conveyed. The addition of animation in the post-production phase would further enhance the learning experience, creating visually appealing and informative content.
Overall, the experience of working on the eToro Academy video series was both fulfilling and rewarding for Silueta and all those involved. The collaboration between eToro and the production team ensured the creation of impactful videos that would undoubtedly contribute to the success of eToro's educational initiatives.