When the Tel Aviv-Yafo Municipality first asked us to produce a short animated video explaining the renovation work about to take place in one of Yafo's streets, we never thought we'd end up completely revamping their brand and visual language. 

 

In a clear and light tone, The explainer video helps mitigate how the renovations will use new technology to solve the draining problems that used to flood the street, with minimal disturbance to the residences.

 

Once the work began - and a high fence was erected around the construction area - we suggested using frames from our video to cover the wall and give additional information to those who passed by.

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Eventually, we were asked to create a new logo and brand design for future ads, posters, and presentations.